Former Seawolf Derek Donald has been hired by UAA as Assistant Director of Marketing and Promotions. This press release from UAA announced to move earlier in the week. This article in the Anchorage Daily News expands some on Derek's new role.
First, welcome back to Derek. He was one of the most tenacious players to ever don a Seawolf sweater. He knew how to get the puck on somebody else's stick for a goal and he knew how to put the puck in the net. His skills on the ice earned him a spot in the Seawolf Hall-of-Fame; one of seven hockey players to be so honored.
For several years Seawolf fans on the Internet have been calling for the University to do something specific with regard to putting more butts in the seats. Hiring Derek is the 1st (and perhaps biggest) step toward achieving that goal.
We fans today are lucky enough to have the most talented group of Seawolf hockey players in the schools history. Yet, we go to the rink every other weekend and are lucky to see 4,000 other fans there?
Derek will have to be creative and apply the same tenacity as a player to improve attendance. In the early 90's the team had no competition for the hockey entertainment dollar. But then former Seawolf players hungry to continue playing competitive hockey started the Anchorage Aces. 15 years later Seawolf hockey plays second fiddle in this town.
I think there are two reasons for that. The biggest reason is that the ECHL is a fighting league. A quick reference to a random selection of Aces home boxscores shows an average of nearly 2 fights per game (some had as many as 5 fights). The casual fan can toddle over there and watch gong-show hockey pretty much any night. Sure there are some good players and not every game is filled with goonery. But the possibility that goonery will happen is there and casual hockey fans respond to that. Who is one of the most beloved Aces of all-time? Chad Richards. I know Chad. He's told me more than once exactly what his job was with the Aces and every other pro team he played for. Pretty much every ECHL team has 2 of that sort of player. But that isn't what college hockey is about. The 2nd less important reason is the availability of alcohol.
These days the alcohol issue shouldn't be a factor. You can get beer in your seat now at Seawolf games. You have to sit in a specific section but that's the case at Aces games as well. The UAA beer section is small compared to the Aces "wet side". But I see no reason that the Seawolves can't expand the section. Other WCHA rinks allow it arena-wide.
The bigger problem is what faces Derek. I don't think you are going to attract the Carhart-wearing beer-drinking crowd to UAA hockey games. I don't think we want those yahoos at our games anyway, do we? But there is a large group of hockey fans that don't come to UAA games; the folks whose kids play hockey in this town. There is a strong hockey culture in Anchorage that spans the gamut from house leagues to comp hockey at every age group. On any given night during the high school season you'll find 1,500 fans right next door at Ben Boeke. If Derek can find a creative way to involve that part of the Anchorage hockey community then the days of full houses at the Sully could return.
It is a daunting task but focusing on people that appreciate hockey for the beauty and excitement of the game and forgetting about Joe-Sixpack is the perhaps the first way to proceed. I hope every Seawolf fan gives Derek their support in filling up the Sully. As Derek told the Daily News ... "The players deserve it."
First, welcome back to Derek. He was one of the most tenacious players to ever don a Seawolf sweater. He knew how to get the puck on somebody else's stick for a goal and he knew how to put the puck in the net. His skills on the ice earned him a spot in the Seawolf Hall-of-Fame; one of seven hockey players to be so honored.
For several years Seawolf fans on the Internet have been calling for the University to do something specific with regard to putting more butts in the seats. Hiring Derek is the 1st (and perhaps biggest) step toward achieving that goal.
We fans today are lucky enough to have the most talented group of Seawolf hockey players in the schools history. Yet, we go to the rink every other weekend and are lucky to see 4,000 other fans there?
Derek will have to be creative and apply the same tenacity as a player to improve attendance. In the early 90's the team had no competition for the hockey entertainment dollar. But then former Seawolf players hungry to continue playing competitive hockey started the Anchorage Aces. 15 years later Seawolf hockey plays second fiddle in this town.
I think there are two reasons for that. The biggest reason is that the ECHL is a fighting league. A quick reference to a random selection of Aces home boxscores shows an average of nearly 2 fights per game (some had as many as 5 fights). The casual fan can toddle over there and watch gong-show hockey pretty much any night. Sure there are some good players and not every game is filled with goonery. But the possibility that goonery will happen is there and casual hockey fans respond to that. Who is one of the most beloved Aces of all-time? Chad Richards. I know Chad. He's told me more than once exactly what his job was with the Aces and every other pro team he played for. Pretty much every ECHL team has 2 of that sort of player. But that isn't what college hockey is about. The 2nd less important reason is the availability of alcohol.
These days the alcohol issue shouldn't be a factor. You can get beer in your seat now at Seawolf games. You have to sit in a specific section but that's the case at Aces games as well. The UAA beer section is small compared to the Aces "wet side". But I see no reason that the Seawolves can't expand the section. Other WCHA rinks allow it arena-wide.
The bigger problem is what faces Derek. I don't think you are going to attract the Carhart-wearing beer-drinking crowd to UAA hockey games. I don't think we want those yahoos at our games anyway, do we? But there is a large group of hockey fans that don't come to UAA games; the folks whose kids play hockey in this town. There is a strong hockey culture in Anchorage that spans the gamut from house leagues to comp hockey at every age group. On any given night during the high school season you'll find 1,500 fans right next door at Ben Boeke. If Derek can find a creative way to involve that part of the Anchorage hockey community then the days of full houses at the Sully could return.
It is a daunting task but focusing on people that appreciate hockey for the beauty and excitement of the game and forgetting about Joe-Sixpack is the perhaps the first way to proceed. I hope every Seawolf fan gives Derek their support in filling up the Sully. As Derek told the Daily News ... "The players deserve it."